Denotation & Connotation blog tasks: Advert Analysis

 




1) Write an analysis of the WaterAid advert above using point, evidence, terminology, analysis. What can you see? What are the deeper meanings in the advert? What does the advert communicate to the audience? How might an audience react after seeing the advert?


The advertisement challenges the traditional, guilt-inducing conventions of the charity sub-genre by substituting typical imagery of suffering with codes of joy and independence.

Instead of showing a vulnerable child with a bloated stomach or flies around their eyes, we see Claudia walking confidently through a landscape, wearing a vibrant blue blouse, smiling, and singing capella.

2) Now choose your own choice of advert from Google images. Save it to your documents, insert it into your blogpost and write an analysis using denotation and connotation (point, evidence, terminology, analysis), explaining what the advert is communicating to the audience.



The advertisement modifies a universally recognized corporate slogan to visually mimic the physical sensation of uncontrollable laughter. The text split across the subject reads, "IT HA HA HA HAS TO BE HEINZ."

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